About Us

As the premier Children’s Soccer Experience, our mission is clear – at Soccer Shots Southwest Connecticut, we aim to positively impact children’s lives.

Local Information

David Alejos, Owner / Executive Director

“Coach Dav” has always been passionate about soccer and sharing his love for the game with others. Dav was born and raised in Mexico, and attended Messiah College in Pennsylvania, where he was a four-year member of the NCAA Division III powerhouse men’s soccer team. He was a winger for the Falcons, and he helped them to the 2017 Division III National Championship.

Upon graduating, he joined the Soccer Shots Harrisburg & York franchise where he led all aspects of the Coaching Department as Director of Coaching for over two years. Coach Dav is now excited to bring Soccer Shots to children in the Fairfield County community!

Kelley Alejos, Owner / Director of Coaching

“Coach Kelley” has always had a passion for helping children grow and develop through different activities. Kelley is constantly energized and ready to have fun with her friends on Soccer Island! She attended Messiah College in Pennsylvania, and completed her B.F.A. in Musical Theatre with a minor in Disability & Family wellness.

She has been in multiple productions, and some of her favorites have included performing alongside children. What she enjoys most about working with children is their natural ability to bring creativity and imagination to every situation. She is excited to continue bringing joy to children in Southwest Connecticut.

Antonio Alejos, Owner

Antonio has always had a passion for soccer, and for teaching and helping people grow and learn. He started playing soccer from a very young age but had limited opportunities to play in an organized structure of feeling part of a team which is why he is part of the founding team of Soccer Shots Southwest Connecticut. He has a Masters degree in Management for the University of Guanajuato in Mexico. He has experience overseeing financial institutions, and helping them stay compliant with federal regulations. Additionally, he is a serial entrepreneur, and has started more than 7 companies during his career. He is excited to join the youth sports industry, and to provide a beloved growth experience for every child in Southwest Connecticut!

Will Stuart, Brand Ambassador

“Coach Will” was raised in Fairfield, Connecticut and moved to Wilton when he was 18. Coach Will played soccer for 10 years, before playing rugby at Siena College.  A fun fact about Coach Will is that he can juggle, and his favorite superhero is Captain America! When he was little, his favorite food was Mom’s Chicken Soup, and his first memory was learning how to do a cartwheel in his yard.

He is excited to work with Soccer Shots because there is so much to learn from working with kids. He loves to see his soccer friends every week, and he finds coaching to be extremely rewarding!

Rachel Hafner, Program & Marketing Coordinator

“Coach Rachel” grew up in Pennsylvania, not far from Philadelphia but now resides in Connecticut. She has danced all her life and began ballet classes at age 3. Coach Rachel graduated from Messiah University in Pennsylvania with degrees in both dance and public relations. Since graduating she has worked in marketing.

Besides dancing, Coach Rachel enjoys cooking, baking, and playing with her dog. She also likes watching movies and has a special love for all things Disney. A fun fact about Coach Rachel is that she loves sprinkles, whether on cookies, ice cream, or even on foods like oatmeal. Coach Rachel is excited to meet a lot of new friends on Soccer Island!


If you have a passion for positively impacting children, we’d love to talk to you.

Career Opportunities

The “Three Cs” – Coaching, Communication and Curriculum

The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.

The best coaches in the business

  1. Every Soccer Shots coach must complete our comprehensive training program to receive certification.
  2. All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
  3. Coaches are routinely evaluated and undergo ongoing training.
  4. Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.

An exceptional customer experience with ongoing communication

  1. You will receive a weekly summary of what your child is learning at Soccer Shots.
  2. We proactively communicate cancellations due to weather or other circumstances.
  3. Our staff understands the importance of timely, responsive communication.

Expert-approved curriculum that aligns with early childhood education standards

  1. Our developmentally appropriate curriculum places an emphasis on character development and skill building.
  2. Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
  3. We constantly re-evaluate and update our curriculum to stay current with childhood education standards.

Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.

The History of Soccer Shots

Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1997 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.

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The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.

In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.

From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.

The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.

And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.

Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg. Learn more about franchising with Soccer Shots at soccershotsfranchising.com.

Stronger Youth. Beyond the Game.

We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.