Kareem and Erika Hall, Owners (Soccer Shots Atlanta East)
Merging an interest in soccer, education, and business, Kareem and Erika established Soccer Shots Atlanta East in 2018 to serve budding young soccer stars on Atlanta’s East Side.
Kareem played competitive traveling soccer throughout childhood. In high school, he was selected as MVP of his soccer team and a member of the County All-Star Team. In adulthood, Kareem has served as a U7 youth soccer coach and a 1-on-1 tutor of youth soccer skills. Both Kareem and Erika are avid Atlanta United fans.
Erika has fostered a career in education as a college professor. Upon their daughter’s birth in 2017, both Erika and Kareem have become immersed in early-childhood education and providing fun experiences for their growing toddler.
Kareem and Erika also have extensive backgrounds in business. Kareem graduated from Morehouse College (BA ‘05) and Harvard Business School (MBA ‘10) where he studied both Marketing and General Management. Erika studied at University of Maryland, College Park (BS ‘07) and Northwestern University (PhD ‘14) where she studied Finance and Organizational Behavior. The couple chose Soccer Shots to be able to apply these skills to facilitate the best wide-scale soccer experience throughout DeKalb County.
Jon Brock, Director (Soccer Shots Atlanta East)
Jon Brock comes to Soccer Shots Atlanta East from the Goddard School, where he served as a Physical Education Teacher and After School Program Coordinator. He obtained his Bachelor’s Degree in Exercise Science from LaGrange College, where he was a collegiate athlete and served as a Physical Education intern for a nearby elementary school. Jon takes pride in his mentorship of students, and he is excited to develop budding young soccer stars through the Soccer Shots curriculum. We are thrilled to have Jon with us at Soccer Shots Atlanta East and DeKalb County!
If you have a passion for positively impacting children, we’d love to talk to you.
The “Three Cs” – Coaching, Communication and Curriculum
The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.
The best coaches in the business
- Every Soccer Shots coach must complete our comprehensive training program to receive certification.
- All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
- Coaches are routinely evaluated and undergo ongoing training.
- Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.
An exceptional customer experience with ongoing communication
- You will receive a weekly summary of what your child is learning at Soccer Shots.
- We proactively communicate cancellations due to weather or other circumstances.
- Our staff understands the importance of timely, responsive communication.
Expert-approved curriculum that aligns with early childhood education standards
- Our developmentally appropriate curriculum places an emphasis on character development and skill building.
- Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
- We constantly re-evaluate and update our curriculum to stay current with childhood education standards.
Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.
The History of Soccer Shots
Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1997 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.
The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.
In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.
From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.
The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.
And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.
Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg. Learn more about franchising with Soccer Shots at soccershotsfranchising.com.
Stronger Youth. Beyond the Game.
We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.