Mike Bono – Owner & Executive Director
Mike grew up on the North Shore of Boston. His passion for coaching and strong belief that sports are a great way to teach life skills led him to Soccer Shots.
Mike has coached a diverse group of sports and children over the years including youth soccer, baseball, softball and basketball as well as Special Olympics Soccer, Special Olympics Basketball and Little League Challenger Baseball.
Mike believes sports provide a valuable opportunity to teach children life lessons, regardless of their ability, while also developing their social, motor and academic skills. His goal with Soccer Shots is to positively influence and contribute to the overall development of children through the game of soccer.
Mike has a B.S. in Business Management from Babson College. He and his wife, Brittney, live in North Andover, MA with their three children, Anna, Jonathan and Mia and their dog Ivy.
Cherelle Anderson – Operations Director
Cherelle grew up in Barrington, NH, where she discovered her love for playing soccer in the local town recreation team. She continued to play at every opportunity including on numerous club teams and continued to play throughout college. Cherelle attended New England College where she received her Bachelor’s degree with honors in Kinesiology.
In 2019, Cherelle joined Soccer Shots as a coach bringing with her a true passion for the sport as well as a strong background working with children in a variety of settings including coach, mentor and camp counselor.
She believes that Soccer Shots is a unique and important program that gives children experiences and opportunities that go far beyond “soccer island”. Cherelle has seen the impact of the program firsthand as a coach watching children become more determined, confident, work as a team and yes, become really good at those soccer skills and play in scrimmages.
In her spare time, you’ll see Cherelle out on “the pitch” playing soccer, spending time with family, friends and of course hanging out with her 2 dogs, Sherlock & Georgie, teaching them new tricks…. including playing soccer of course, as well as snowboarding, hiking, and anything to do with the outdoors.
Julian Brosi – Coaching Director
Julian graduated from Elms College in 2021 where he received his Bachelor’s degree in History and Educational studies. While at Elms, Julian was a goalkeeper for the Elms College soccer team.
At home, Julian’s primary language is German as both his parents are from Germany. Any German parents feel free to talk German with him!!
Outside of soccer, Julian loves learning about history and researching various topics, but his main passion is soccer. He also coaches club soccer with the Fellsway Wanderers.
Julian loves that Soccer Shots teaches character development words because he believes these words will help children throughout their life. His favorite word of the day is ‘sportsmanship’ because “it teaches the children how to be respectful while playing sports or in any competition”. Julian’s favorite skill to teach on Soccer Island is big kicks because “it gets the children excited about scoring goals which is everyone’s favorite part of soccer (and that’s coming from a former goalkeeper)”.
According to Julian, “The best part of Soccer Shots is the children don’t even know that they are learning because they are having so much fun!”
Sierra Ludwig – Business Development/Marketing/Recruiting Director
Sierra is honored to coach Soccer Shots families & thrilled to have joined the leadership team as the Business Development Lead. She is born and raised in Southern New Hampshire, growing up playing both school & travel soccer in Hooksett, Manchester, and Bedford. She was lucky to play in College at Simmons University for the Sharks, and continues to play recreationally in adulthood.
Sierra has a B.S. in Neuroscience, and is a certified Personal Trainer and Nutrition Coach. In addition to working with adult clients, she specializes in kids & teen fitness + body positivity.
She resides in Goffstown, NH with her Husband Austin and her toddler, Stowe (a Soccer Shots player herself!). You’re sure to find them hiking around NH, going out for coffee, and taking daytrips to local farmers markets.
If you have a passion for positively impacting children, we’d love to talk to you.
The “Three Cs” – Coaching, Communication and Curriculum
The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.
The best coaches in the business
- Every Soccer Shots coach must complete our comprehensive training program to receive certification.
- All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
- Coaches are routinely evaluated and undergo ongoing training.
- Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.
An exceptional customer experience with ongoing communication
- You will receive a weekly summary of what your child is learning at Soccer Shots.
- We proactively communicate cancellations due to weather or other circumstances.
- Our staff understands the importance of timely, responsive communication.
Expert-approved curriculum that aligns with early childhood education standards
- Our developmentally appropriate curriculum places an emphasis on character development and skill building.
- Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
- We constantly re-evaluate and update our curriculum to stay current with childhood education standards.
Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.
The History of Soccer Shots
Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1997 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.
The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.
In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.
From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.
The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.
And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.
Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg. Learn more about franchising with Soccer Shots at soccershotsfranchising.com.
Stronger Youth. Beyond the Game.
We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.